The Anatomy of a Perfect Video – Whit and Cari Higham

The Anatomy of a Perfect Video

Getting in front of a video camera scared me to death when Whit and I first started building our business online. 

Voice cracking and body shaking, I found myself having to record a video 15-20 times before I felt it was good enough to post on our Facebook fan page or blog.

Now, just a few short months later, we're consistently doing Facebook LIVES about 5 times a week and are seeing massive results in our business because of it.

How did I overcome my fear in front of the camera?

I was introduced to a simple video layout formula that has skyrocketed our business through video marketing.

This formula has 5 phases, including an introduction, the benefit, delivering on your promise, a call to action, and going viral. ​

​Watch the video below for a quick example of how to put each phase into action! 

Click here to get more information about how we prospect and recruit online.​

Phase 1: Introduction

The first phase of the perfect video is an introduction of yourself to those that are watching. This phase can be done in one or two sentences.

Example: "Hey welcome to today's training! For those of you who don't know me, my name is Cari Higham and my husband Whit and I are the founders of Whit and Cari Higham dot com where we teach network marketers how to build their businesses both online and offline."

Phase 2: Benefit of Watching Your Video

The second phase of a perfect video is the big benefit your audience is going to receive from watching your video. Our mentor Tim Erway taught us early on to always include a "so that" statement.

Example: "In today's training I'm going to be sharing how to use video to promote your business, SO THAT you can become an online authority and build relationships with people before you've even met them."​

Phase 3: Deliver on Your Promise

The third phase of a perfect video is to deliver on your promise. This is where it's important to go above and beyond for your audience. 

You do this by diving into the content you promised in phase 2. Whit and I usually have a few bullet points that help us deliver the content in the video.

If your promise is big and your content rocks, you have a strong lead into having your audience take the next step with you.

Phase 4: Call to Action

Something we learned in the very beginning of online marketing was that you have to tell people exactly what you want them to do. If you don't ask, you will not receive.

So immediately after delivering your content, tell your audience to take that next step with you, whether it involves private messaging you, calling you, filling out your web form, or buying from you.

Example: "I hope these tips I shared will help you a ton when promoting your network marketing business through video. If you've found value and would like more information about how we use video marketing to prospect and recruit online, click the link below the video."

Phase 5: Go Viral​

This is a step most people leave out and it can literally cost you money and free exposure for your business.

At the end of your video, ALWAYS ask you audience to comment, like and share.

If they've stayed with you through your entire video, they clearly liked the content.

​Example: "If you got value from this video, drop us a comment below and let me know what you loved most and as always, share it with anyone you think may benefit from it."

It may feel weird following this format at first and you may not get it perfect the first time you do it, but the more you do it, the better you'll get. 

If you found value in this training, click here to find out how we prospect and recruit online, and share this training with anyone you think may benefit from it.

-Cari, xoxo

Whit and Cari

Whit and Cari have been married for seven years and currently live in Utah with their two sons, Kaetz (3) and Zandrix (1). Over the past two and a half years in the network marketing industry, they have almost completely retired themselves out of working for other people and have found their passion in coaching others to do the same. Reach out to them and they will walk you through the process of shortening the timeline between the life you currently have and the life you dream of.

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