Is it OK to Steal Someone Else’s Downline?
Now before you answer this question and jump into the “NO” camp…
We’d like you to view the ethics for this question from a different perspective and you may be surprised by your own conclusion.
You see a couple weeks ago, a mentor of ours received some complaints from leaders in the network marketing industry who didn’t like the fact that their downline reps were seeing his posts and ads on social media promoting his marketing training and blog posts.
The reason they were seeing his posts, was because Facebook allows him, and anyone else for that matter, to target and promote posts to people with a specific interest.
For example, if you are a fan of a certain “Public Figure,” “Brand,” or follow a certain “author”… I can tell Facebook, “show my ad to people interested in Robert Kiyosaki,” or whomever.
Now doesn’t it sound better to attract Robert Kiyosaki followers for your business, than your broke negative relatives?
Well, hold on to that thought…
In our case, we’re also able to target people interested in a specific network marketing trainer, brand or company… thus… the complaint.
You see, according to the networking leaders complaining about his advertising, it is unethical of him or any other network marketer to be advertising to their customers and downline… because it makes it harder for them to keep their people indoctrinated into the ‘old school’ way of building, which includes ‘home meetings,’ ‘hotel meetings,’ ‘cold calling,’ ‘cell phone number dumps,’ ‘friends & family,’ ‘cold market prospecting,’ and so on.
We, on the other hand, advocate a 21st century approach to acquiring new reps or customers in network marketing (or any other business), using passive online strategies we call ‘attraction marketing,’ which includes Facebook marketing, blogging, and other online lead generation strategies, which literally results in the passive generation of leads, customer and even distributors for your business.
Last month alone, Whit and I literally generated over 15 leads per day and 10 serious people whom wanted to build a business with our help.
Aside from us, there have been literally hundreds, if not, thousands of 6- and 7-figure earners that have built their business using the internet.
There are also others that have not built online and don’t like the fact that we want to educate the network marketing masses about this other option.
Simple. Cause they don’t know how to generate prospects online, therefore introducing these strategies to their downline would undermine their authority. After all, you can’t be a leader in something you know nothing about.
So they stick to what they know and refer to the online stuff as a ‘distraction,’ but that’s simply code for…
“I don’t understand these methods so I’ll just pretend they don’t exist.”
When Whit and I got started in network marketing back in 2013, we used the old school way of building and succeeded for a short period of time building a small team…. but quite frankly, we hated to build using home parties, we hated bugging our family and friends, and we hated that we felt like we had to prospect everyone with a pulse! LOL
Maybe you can relate?
Even though our upline was not supportive of our decision to take our business online, we knew we needed to figure out how to use the internet to do this and went searching.
To our surprise, we found a mentorship program through a blog post and uncovered an extremely effective way to build online called “Attraction Marketing.”
This mentorship program and our mentors have taught us the “right” way to build our business online, without having to spam our products or company links anywhere, without having to add a bunch of “friends” to our profile we don’t know, and without having to cold message strangers.
Within 2 months of learning from them, we were generating a consistent flow of leads and had people finding us and asking us what company we were apart of on a daily basis.
Within 4 months, we were sponsoring people into our network marketing business and had created a following on Facebook of almost 5,000 people.
And today, we’re gearing up to launch an online training class and are recognized as leaders in the industry.
Now the success we’ve had so far is proof it works, but what the heck does this have to do with you and ‘stealing downline?’
Well, you see… the knowledge our mentors passed down to us wasn’t something they invented either. They derived it from 100 years of tested and proven marketing and sales strategies – now being applied towards the Internet – referred to as ‘Direct Response Marketing’ or ’Attraction Marketing.’
Here’s how it works…
The grounding principle of ’Attraction Marketing,’ which is likely contrary to what you’ve been taught about promoting your business, is the following…
“Everyone is NOT Your Prospect”
In fact, trying to sell your product or opportunity to EVERYONE, when marketing, will actually end up costing you an insane amount of wasted time, money, rejection and frustration, which will sink your business… any kind of business – not just network marketing.
Instead, attraction marketing – whether you’re paying for ads or prospecting on social media – is about targeting people who are most likely to take you up on your offer, because they have a need or problem, which your product, service or opportunity solves. Make sense?
This is what makes online marketing via Google, Facebook, Instagram, Twitter, and YouTube so effective – people have already told these social platforms what their interests and problems are via their searches, views, posts and other behaviors.
So if this is the case, you may be asking, how do I find people interested in what I have?
Well in attraction marketing, there are actually 5 primary market segments you may choose to go after.
Now, even though there are 5 potential target markets, we are getting our business to 6 and 7-figures by going after only 3 of them, because it is easier, faster and less complicated than the other 2.
So today, we’ll just share with you the 3 target markets we recommend for you, as a network marketer, each broken down into 2 possibilities for recruiting new reps or attracting product customers.
Here we go…
Target Market #1: People Who Already Buy What You Sell
Recruiting New Reps:
Here’s where we get into the controversial issue of “stealing” downline, but as you’ll see, it’s simply using advertising & marketing opportunities as any normal business would.
We choose to direct our marketing and advertising first and foremost towards network marketers or direct sales reps, (i.e. people that have already bought what we sell or something similar.)
Because they have already demonstrated a willingness to BUY in an opportunity and invest in themselves via books, training and events… Plus they are positive about our industry! 😉
I don’t have to convince them that what we do is good or bad, because they are actively participating in it. They want to earn an extra income and have already paid for programs in the past.
In other words, they already buy what we sell.
My job as a marketer and leader in the industry however, is not to shove my opportunity in their face and tell them to join me. (You can try that, but conversions will be low because that’s what most low-skill networkers will try to do at first.)
A savvy networker uses something called, “attraction marketing” to demonstrate their value and leadership skills, which would make you attractive as a potential sponsor.
If you do a search online for top network marketers, you’ll see that many of them have training sites, which attract networkers to them. Many are offering pure generic training with no agenda other than to add value, just like we do.
But many are still actively building a network marketing business, therefore should anyone prefer to benefit from their training and leadership as a team member on their teams, there is always a path available for someone to join, without coaxing or high pressure sponsoring tactics.
But more importantly, when they make a big move in the industry (i.e. join a new company), distributors across the industry can’t help but flock to their new venture.
Would you call that ‘stealing downline?’
We call it being a leader who offers value and thus, attracts people to him or her across an industry. It’s not stealing if someone freely chooses to work with someone whom they believe in and is better suited to help them, in the way they wish to be helped.
In fact, one reason why you found this blog post is that you likely saw someone share this post on social media, which caused you to take an interest in growing your business online and maybe eventually, you’ll want to stay connected to get more detailed training.
Truthfully, our post was probably shown to you by Facebook, because they knew you had an interest or were active in network marketing or direct sales. It’s totally like reading minds and you have it available to you as well.
Everybody does, but so few know it!
Wouldn’t it be cool for you to learn how to attract leaders of the industry to you? To learn how to start building your own following and build a rolodex of positive and excited networkers?
You can begin that journey for free via our 10-day online recruiting course, by clicking here.
Producing Product Customers:
Alternatively, finding people who already buy what you sell is not just about targeting other networkers via social media. It’s also about targeting people who already buy the same or similar retail product to what you sell.
And if you’ve never gotten results with network marketing, leading with your product and targeting people who already have demonstrated a willingness to invest in products similar to yours, is actually a great beginner strategy because it doesn’t require that you be some sort of big guru or even be successful as a networker.
You just need to demonstrate that your product can produce the results or better results, than the products your prospect is already using. (This is similar to what happens offline.)
That’s why, in the weight loss industry, the best customers are usually those who have bought other weight loss solutions.
And again, Facebook, Instagram, YouTube, etc., allows you to easily find and target people who are already buying these products.
Target Market #2: People Who are Looking for What You Sell
This market is similar to Target Market #1, with one key yet subtle difference – they are aware of the product or opportunity which could help them solve their problem, but have yet to buy or invest.
However, the strategy for targeting them is almost identical to what was described before…
For Recruiting New Reps & Product Customers:
This is someone who may have been introduced to a particular opportunity or product, but is still in research mode and hasn’t taken the step of actually taking their wallet out, pulling out their credit card and buying.
Among these type of people could be many high quality prospects, but beware of the tire kickers whom have a hard time making a decision or sponsor shop. (BTW, is it stealing if your marketing attracts this person to your business instead of a competitor?)
You would target and find these prospects via the same social media channels we mentioned, because of their interest in the same things Target Market #1 would be interested in.
What’s cool is that if you have automated online marketing systems, as we teach in our free 10-day course, you let the system do the selling, telling and sorting for you, until they are ready to make a buying decision.
But if you do engage these folks, you’ll want to focus on the issue, problem, or desired result they want for their lives, and conversely highlight the cost of in-action to their financial or personal well-being they don’t want for their lives.
Ultimately, no one cares about your company or product. They care about you helping them solve their problems and improve their lives.
Target Market #3: People Who Have a Problem, Solved By What You Sell
These folks are people who are aware of a problem they have (i.e. they need more money, want to lose weight, hate their job, etc.), but are not yet aware of a product or opportunity which can help them.
For Recruiting Reps:
To find people who might be interested in your opportunity, this would mean targeting people who have demonstrated an interest in books about entrepreneurship or escaping the rat race such as Rich Dad Poor Dad by Robert Kiyosaki, 4-Hour Work Week by Tim Ferriss, Think and Grow Rich by Napoleon Hill, The Magic of Thinking BIG by David J. Schwartz, etc.
Someone who is a fan of authors or public figures like these, would likely have been influenced to start looking for an opportunity to fire their boss or start a business or simply make an extra income from home.
They are aware that they don’t want their job and have an interest in something else, but don’t know what that something else might be. That’s where you come in!
For Product Customers:
Same idea applies here. You’ll want to target people who have expressed an interest in solving a problem in their lives, such as ‘how to lose weight,’ ‘how to make my skin look younger,’ ‘how to reduce inflammation,’ etc.
Usually, these interests are revealed by what people are reading, watching or who they are following on Facebook, YouTube, Instagram, Twitter, etc.
As before, your marketing message should focus on the issue, problem or desired result they want for their lives and how your product can help them get what they want!
Ultimately, the main question of this article had to do with the ethics of ‘stealing’ someone’s downline or customer, but as you can see, we weren’t actually talking about harassing or poaching other people’s organizations at all.
That would be self-serving and unethical, because your true interest is not in helping others, but in helping yourself.
What this article actually wanted to demonstrate is how YOU can choose to create an online presence and attract new reps and customers to you, by showcasing the VALUE of what you offer, so people can come to YOU and choose YOU.
People will on their own, choose to or not to take an interest in what you have via targeted and effective ads and marketing, just like any other business has the right to do. Will people in other teams or organizations choose to go with you instead? YES, but the main factor in their choice was that they saw you as a stronger leader who can offer them more.
That is what ‘attraction marketing’ is and what this 10-Day Online Recruiting Bootcamp is all about – attracting people who like and care about what you have to offer.
This also begs the question if you are a network marketing leader reading this…
Can you really afford to ignore attraction marketing? Or do you think it might be wise for you to build an online presence for yourself and your organization, thus creating a source of fresh, self-generated leads for your team?
The way we see it, we could either be your best friend by helping you learn more about ‘attraction marketing’ and inoculate your business from ‘distractions’ like us, OR people like us can be your worst nightmare, because if you’re reading this, then likely so will your team members.
The choice is yours!
– Whit and Cari