How To Dominate Building Your Network Marketing Business On Facebook – Whit and Cari Higham

How To Dominate Building Your Network Marketing Business On Facebook

Social Media can be a POWERFUL resource when it comes to building any business online.

But, most people tend to abuse it (unknowingly in most cases) shooting themselves in the foot, causing their online recruiting tactics to cripple their business.

Not too long ago, that was us.

We were so excited about the company we were in, we'd post "opportunity posts" in random Facebook groups and send messages to people we hadn't seen in 20 years hoping they'd be interested in our business.​

This is a problem most network marketers have. They go to their profile and plaster their products and company links hoping that they might "catch" a random scroller's attention.

So with that said, have you ever said the words “Join My Team” or “Try My Products” on Facebook? Or have you ever posted your company link for people to see on your status update, profile page, in a group, or through a message?

If any of these scenarios describes you, you’re doing it wrong and you may actually be repelling the people you're trying so hard to attract!

Posting your company link or slamming your profile with products so people check out your stuff is an amateur move when it comes to building your network marketing business online. It comes off spammy and turns people away.

It’s time to become a professional and learn how to build on Facebook the right way!

In this short video and training below we're giving you some tips on what NOT to do when it comes to building your network marketing business on Facebook, as well as some key strategies you can implement that not only work, but will get you results that can explode your business and make prospecting and recruiting much easier and fun!

Click here to sign up for our FREE 10 day online recruiting boot camp, where you'll learn online recruiting strategies through Attraction Marketing. 

In the video, we talked about pages that you can use to promote your business and one of the first questions you need to answer is whether you'll use your personal Profile or create a "fan" page to promote your products or services.

It’s important to point out that you can have success utilizing both.

But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your business long-term.

And you do want a long-term business, right?

Right! So let’s dig in, starting with…

Personal Facebook Profiles

Now there are friends of ours that have seen success building their businesses using their personal profiles to build. However, the main problem you face when using your profile is that you're capped at 5,000 friends.

That’s a firm limitation, especially when less than 5% of your friends will actually see your posts because of Facebook's algorithm.

This algorithm can be a network marketers best friend or worst enemy.

It's your worst enemy if you're that amateur that's spamming your company link and opportunity all over the place hoping and praying someone buys your stuff or joins your team.

However, if used right, it can be your best friend, putting you and your opportunity in front of thousands of people in a short amount of time.

Your profile also limits you because Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.

In fact, it’s against their rules.

If Facebook ever saw that you were using your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of products they’re not really interested in, then you could have your account suspended.

The consequences are worse if you use private messaging in the wrong way because you could end up being permanently banned from Facebook.

But, the biggest limitation we've found is not being able to run ads on your personal Profile.​

Now, that might sound weird to people in traditional network marketing.

​You might wonder, "Why would I want to run

advertising if the name of the game is to personally sponsor and recruit people?”

Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.

Now using ads isn't required in this strategy, however it's powerful when used correctly and will build your network 10x faster in comparison to not using them.​

Let us ask you a question...

Do you know anyone that has hopped into network marketing and 6 months to a year later they've hit the top ranks of their company? Maybe you've witnessed it first hand in your own company.

Does it make you wonder "What does that person have that I don't have?"...

The answer is simple... They have a network!

They have a network of people that already know, like and trust them. It doesn't matter what that person does, their network wants to do it too.

What it comes down to is if your prospect doesn't know or like or trust you, they aren't going to do business with you and they aren't going to buy from you.​

You need to stop branding your company and the products you promote and start branding yourself.​

So with that said, let’s switch gears and look at…

Facebook “Fan” Pages

In a nutshell, the cons of personal Profiles for business are solved by creating a Fan Page.

With a Fan Page, you can run ads to the 1.86 billion monthly active users, so there’s practically an unlimited audience.

Let’s explore that a bit more…

A Fan Page is intended to have as massive of a reach (the number of people who see your updates) as possible.

Facebook fully supports you building a huge following.

In fact, it’s central to their business model. So a fan page is the perfect place to grow that "network"!

Keeping Business and Life Separate​

One of the things we've always hated, especially as we grew into this industry, was having our personal life and business life mixed together on Facebook.

At first, we did what a lot of networkers do…

We added a bunch of people we didn't know onto our friends list, which meant we had all these people in our News Feeds who we didn’t know and didn’t care about.


And to top it off, we had friends blocking us because they were tired of us always talking about our business, when they frankly didn't care.

We know this because we had already tried to recruit them!

This is why a Fan Page was a breath of fresh air for us. It allows you to separate your personal life from your business life.

Now that we’ve separated all of our business and personal stuff, it’s been great!

Lead and Sale Generation​

Fan Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.

And as a business owner, that's what you want, right?

Fan Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.

Fan Pages are intended for an ever-expanding audience with the purpose of generating leads and sales​.

Now what does that mean in the context of a healthy business?​

Well,  we personally add almost 200 new fans every week to our Page.

Pretty cool, right?

These people aren't random strangers that we go in and add to our page ourselves either. They have to physically "like" our page themselves, which makes them a higher quality prospect from the get go!​

That wouldn’t be possible using a personal profile, because it’s capped. It's also full of your friends and family and probably a lot of people that don't like network marketing, let alone your opportunity.

If fact, right now we have almost 8,000 fans of our Page, and that means massive leverage.

Those are all people we can promote stuff to and share value with, in the context of network marketing and direct sales.

Building an Asset​

The real advantage of having a Page is that you’re building an asset with tremendous leverage.

Once you’ve set up your engagement strategy, you can walk away and your business will essentially work on autopilot.

Compare that to a personal Profile, where you have to constantly post new stuff (that’s only going to annoy your friends and family), and it’s gone in the blink of an eye, likely without gaining much traction or interest.

Plus, other network marketers you’ve friended are probably doing the exact same thing as you too, so you’re basically just spamming each other, and everyone cancels each other out.

No thanks!

So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or out at a baseball game...

You get the idea.​

Passive Recruiting​

Before we close, let's quickly talk about the difference between active recruiting and passive recruiting...​

​The posts we share on our Page are planned well in advance.

In fact, we always have days, even weeks, of posts scheduled and ready to go.

And they’ll go out without us even being at the computer.

You can’t do this on a personal Profile, which only allows for real-time updates.

On top of that, we generate those 200+ fans every week, without having to hover over our Page constantly.

Most importantly, we’re able to run ads on our Page that generate leads, sales, and new business recruits on autopilot.

That’s the power of a Page: you’re able to leverage Facebook’s industry-leading advertising platform.

Which is something you'll learn all about in our FREE online recruiting boot camp, which you can sign up for here.

It’s the final strategy, and it’s our favorite because it’s 100% passive.

In fact, there is no way we could produce the results we do just using our personal Facebook Profiles.

We generate between 30 and 50 leads per day and approximately 1 to 2 customers per day into our business, as well as 5 serious business builders per month. All of this has lead to a healthy 6-figure income.

.. and it happens almost 100% on autopilot.

Now, that doesn’t mean we don’t work our business, but…

We're working on our business as opposed to in our business.

We don’t have to worry about going out and finding people or sending spammy messages on Facebook anymore because people find us!

Reclaim Your Life

The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life.

When we took our business online, we were finally able to build our business without having to pester friends and family, and without having to talk to strangers in public places.

Now we can enjoy life in public like normal human beings.

As we started succeeding in our business using Internet strategies, we got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody.

All because it's already happening passively on the Internet!

You ARE a Leader!​

The final thing we’ll say is this…

If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you’re up to something bigger.

And that bigger thing can, in fact, be that you’re building a legitimate business Page—you’re building an asset, you’re generating leads and followers, and you’re doing it passively.

When people in the network marketing space see that, they’re going to be impressed and they’re going to want to know what you’re doing.

In fact, people in any business will want to know what you’re doing!

All of a sudden, you become interesting and attractive in a different way.

It’s not about your company, it’s not about your products or services...

It’s about what YOU, as an individual, have to offer.

That’s going to be what takes you to the next level in your network marketing business.

Ready to grow your fanbase and master passive recruiting?

Then you need a proven system to follow.

So if you’d like to see example Page posts, which you can model for your business to explode your audience, increase your reach, and engage your fans…

Click here to sign up for our FREE online 10 day recruiting boot camp, where you'll learn how to passively recruit via social media!​

In closing, here are the biggest things to take away from this training:

  • A Facebook Fan Page is the way to go if you're looking to build your business long term. 
  • Spamming your company link ANYWHERE is a big no no... That includes in a status update, on your profile page, in groups, or through a message. It's a turn off that repels the people you're trying to attract.
  • Your primary company does not matter. You are not trying to brand your company. You need to brand YOU.
  • Remember the algorithm! If people like the content you provide, Facebook is going to put you in front of more people. (How do you know if people like your content? They're liking and sharing it.)

Facebook IS a very powerful tool that, when used professionally and in the right way, can help to create a huge momentum in your business.​

We hope you find the same success we've been able to find in building our business online and look forward to seeing you in our online recruiting boot camp!

To your success and with much love!

Whit and Cari Higham​

Whit and Cari

Whit and Cari have been married for seven years and currently live in Utah with their two sons, Kaetz (3) and Zandrix (1). Over the past two and a half years in the network marketing industry, they have almost completely retired themselves out of working for other people and have found their passion in coaching others to do the same. Reach out to them and they will walk you through the process of shortening the timeline between the life you currently have and the life you dream of.

Click Here to Leave a Comment Below
Traci - July 11, 2016 Reply

I really have a passion for travel and am considering starting an online travel biz with a host agency. I’m doing my research and self development now. My goal is to launch prepared and professionally. I have done direct sales with those mistakes lol and minimum success I would be very interested in any help in this area. Thank you

Janice - July 12, 2016 Reply

Hello, my name is Janice. I sell anti aging products wit a direct sales/ MLM company. I was wondering if this training would work for this type of industry.

Claire - July 15, 2016 Reply

I have a personal concierge business it’s very service based would your training be helpful for my field?

    Whit and Cari - July 15, 2016 Reply

    Definitely Claire! A lot of it comes down to the page you’re using and how to target. I’ll email you my number and we can connect 🙂 I’ve had a few people ask if I charge to talk with you and I do NOT! I’m more than happy to help anyone out and show them my strategy! 🙂

Lisa Aiello - July 26, 2016 Reply

I look forward to your valuable training.

Mark Haney - March 23, 2017 Reply

I would like to know more about this. I’ve been pretty successful with a health & wellness company promoting from my personal page.

Ricki - March 24, 2017 Reply

I’m looking for more information. I would like to participate in the training.

Nosheen - April 2, 2017 Reply

Hi, I would like to get more information

Annabelle - April 7, 2017 Reply

Hi! I’m interested in having more information one your way of building my compagny.

Laurie - April 12, 2017 Reply

Hey I would love to try this out but don’t even know where to start Would this work for a health and wellness MLM company ?

Rob - April 13, 2017 Reply

I’m confused on what what to click on. Interested.

Susan - April 13, 2017 Reply

I’ve played around in the industry for too long with no results. Sadly, my “warm” market is no longer that.
I’m very interested in your training!

Kaydia - April 25, 2017 Reply

Hi Cari!
Thanks for the info you’ve provided thus far. I’m interested in signing up for the webinar as I’m a part of an amazing MLM marketing company and very passionate about my business cause I genuinely love ALL the products but I need help to go about it in the most strategic way. Thanks

Holly - May 6, 2017 Reply

Can system work for someone who is not very outgoing??

Tony Reed - May 7, 2017 Reply

I’ve had very little success for a very long time in network marketing. I actually decided that I wasn’t going to bother anymore and move into another Direction, but I was introduced to the company that I am currently with and feel like I have to give it at least one more try. It is a health and wellness company and I was wondering how your program works

Amanda Peterson - May 12, 2017 Reply

Hi, I am almost giving up on my MLM business because my up line has taught me to do exactly what you said not to do in this article. I want to run my business the way you just described it.

Anna - May 16, 2017 Reply

Thanks for the info, would love some more info on your training!

Terry - May 18, 2017 Reply

I sure could use some advice. I love the products but sadly I just am not a sales person.

Lisa - May 20, 2017 Reply

I’m very interested. This sounds possible for me.

Anna - May 20, 2017 Reply

Hi there! My Name is Anna, I live in Lindon Utah and am currently trying to build 2 mlm’s while working a full time job and raising 4 children. I would absolutely love more info from you on how to succeed!

Debbie - May 23, 2017 Reply

Help. Lol. Not sure how to make a fan page for my business. Thanks!

Lee ann stidham - May 30, 2017 Reply

Hi I’m with Direct sales pet nutrition company for pets would this training help me learn the right things to say to get sales and recruit on my team?
Thank you
Lee ann

Amy - May 30, 2017 Reply

Hey! Very interesting read and I’d love to connect with you! I’ve been looking for an opportunity to build residual income and start my journey loving life and being able to travel, and find joy again. I’m not really promoting anything currently but have an opportunity but don’t want to spam or use the same stuff other promoters of this product use. I want originality in my posts and I want to capture everyone’s attention!! Can you help me?

Michelle - May 31, 2017 Reply

I really want to expand my influence and network to get my message out to the world, but don’t want to be tied to the phone/social media all the time. I’d love to learn how to do this strategically!

Ashley - May 31, 2017 Reply

I just started with an MLM company but totally need help to get it up and running! 🙁

Beverly - June 2, 2017 Reply

Hi. I’m interested to know if the 10 day bootcamp can be done in my own time? This time of year my life is pretty hectic.

Erin - June 3, 2017 Reply

I’m interested in knowing how to do this as I work for a health and wellness company. A little concerned because it seems too good to be true. But I’m not doing well in my business right now.

nicole - June 5, 2017 Reply

I just recently started withe the company ItWorks. And so far am not having any luck getting people to join my team or buy anything. And I was wondering if y’all would be able to help me? And if starting a fan page would be the best route to go.

LoriAnn - June 7, 2017 Reply

Hello Whit and Cari, I would love to talk to you. Please give me a call.

Liv - June 16, 2017 Reply

Hi Cari,
I’m interested in your training, but feeling a little overwhelmed and have she questions.

Magic - June 17, 2017 Reply


Delcy - June 19, 2017 Reply

Hi – I am one of the first consultants that officially opened this January where our mission is to gather people together to reconnect via our products. The heart of our business is through in-home parties called gatherings….how can this method help my business? I’m just wondering if this would be a good fit.

Dana - June 25, 2017 Reply

My MLM company teaches that I am the CEO of my business. But…how do I know if your strategy goes against what and how they want me to conduct “my” business?

Christy - July 3, 2017 Reply

Hi Cari! I am new to the mlm world and want to get off on the right track without harassing family and friends! Help please!! Thanks much!

Cindy - July 6, 2017 Reply

I’d love more info as I’m passionate about the Health and Wellness products Im using and ready to turn it into a business.

Marianne - July 7, 2017 Reply

I have a product that I really love, but only able to get enough people to get mine free. I have given up because I got tired of all the nos. Would love some help!

Merin Koch - July 12, 2017 Reply

I would like more information please.

Hayley McKlveen-Bernard - July 13, 2017 Reply


Meaghan - July 13, 2017 Reply

I’m very interested in hearing more. I started my own business in the health and wellness area and was told and have been doing everything you are saying not to 🙁 with little success. Any help would be appreciated. Tia

Catherine Ann Clayton - July 13, 2017 Reply

I am interested in learning more about this and the cost with it. How can I move faster in the 10 day boot camp? I am very anxious to get started and my kids are off at camp so I have free time for another 2.5 weeks. I want to get all the information in my brain by the time they come back.

Renee - July 24, 2017 Reply

Hi, I’m in direct sales with Le-vel/Thrive and it’s against rules to have a group or page so would this help me in any way?

Tracy - July 26, 2017 Reply

Is this online training?

Kendell - July 30, 2017 Reply

I’m curious. Would be interested in more info.

Naty - August 2, 2017 Reply

Hi, interesting read and is something i need to do for my business.. I’m so ready to give my business 100% of my time but until the business brings in some income I’m stuck working for someone else.. I want to live the dream too. Looking forward to hearing from you!

Nelisha - August 2, 2017 Reply

I’d love some tips on how to maximize my FB Page!

msmith - August 2, 2017 Reply

I’m interested in the cost of this. Surely it’s not free. I would really like help getting my business up and running without spamming people.

Darla - August 5, 2017 Reply

Whit & Cari–
You may be my last hope! I joined a well known MLM almost 9 months ago—have worn out my friends and family—and my upline no longer helps me because I refuse to do things “their way” by posting endless posts on FB begging for customers and team members.
I so need help as I am now in the red and will soon be forced to go find a dead end full time job. I’m willing to do the work, I just need guidance and proper training.
Thanks a million!

Megan - August 17, 2017 Reply

info please 🙂

Kristi - August 22, 2017 Reply

I’m interested in finding out more. I don’t want to keep bothering my Facebook friends who have already bought my product

Marni - October 18, 2017 Reply

Hi I’m interested in how you can help me and what costs would be involved. I’m getting nowhere in my businesses.

    Whit and Cari - November 26, 2017 Reply

    Hi Marni,
    We sent you an email with the info you requested. I am sorry for the delay, but hope that you find the info helpful. Thanks,
    -Cari 🙂

Taylor - October 18, 2017 Reply

Hi I’m interested in how you can help me and what costs would be involved. I’m getting nowhere in my businesses.

Leave a Comment: